Steven Jobs "Think Different" Marketing Presentation

Season 2 | Episode 6

As Apple was failing in the mid 1990’s, Steve Jobs came back to the company to try to turn things around. And he did in a major way. One of the first priorities for Jobs was to re-introduce Apple to the market. This rebrand was a critical part of the equation for success because it set Apple on the right track during a time when it desperately needed leadership.

The “Think Different” campaign was launched as a result. In this internal speech given to the team by Jobs himself, he outlines the strategy and goals of this campaign, as well as the thought processes behind it. It’s a rare and interesting look at what went into creating such a massive and successful brand.

Dean Palya Jr
MLK "I Have A Dream..." (feat. Avenda)

Season 2 | Episode 5

This is undoubtedly one of the most important and impactful speeches ever given. MLK’s “I Have A Dream…” speech is a symbolic and powerful speech that is known around the globe.

I knew that I wanted to feature this speech in an episode at some point, and Avenda brought it up that he would love for his music to used in this episode. His tracks work so beautifully as a backdrop to this touching and exhilarating speech.

Listen to more of Avenda wherever you stream music, like on Spotify!

Dean Palya Jr
FDR's First Inaugural Address

Season 2 | Episode 4

FDR was one of the best leaders in American history - he was able to lead a nation out of the worst financial crisis it had ever endured. He not only had the plans and ability to do the hard work that such a massive task required, but he knew how to lead the American people through a tough time.

This speech is one of the first examples of this remarkable leadership. I’ve pasted a transcript below if you’d like to follow along.

The music in this episode was provided by Anatomy Park and Len Trexler, a couple of my lofi music projects - check them out wherever you listen to music.

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March 04, 1933

I am certain that my fellow Americans expect that on my induction into the Presidency I will address them with a candor and a decision which the present situation of our Nation impels. This is preeminently the time to speak the truth, the whole truth, frankly and boldly. Nor need we shrink from honestly facing conditions in our country today. This great Nation will endure as it has endured, will revive and will prosper. So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. In every dark hour of our national life a leadership of frankness and vigor has met with that understanding and support of the people themselves which is essential to victory. I am convinced that you will again give that support to leadership in these critical days.

In such a spirit on my part and on yours we face our common difficulties. They concern, thank God, only material things. Values have shrunken to fantastic levels; taxes have risen; our ability to pay has fallen; government of all kinds is faced by serious curtailment of income; the means of exchange are frozen in the currents of trade; the withered leaves of industrial enterprise lie on every side; farmers find no markets for their produce; the savings of many years in thousands of families are gone.

More important, a host of unemployed citizens face the grim problem of existence, and an equally great number toil with little return. Only a foolish optimist can deny the dark realities of the moment.

Yet our distress comes from no failure of substance. We are stricken by no plague of locusts. Compared with the perils which our forefathers conquered because they believed and were not afraid, we have still much to be thankful for. Nature still offers her bounty and human efforts have multiplied it. Plenty is at our doorstep, but a generous use of it languishes in the very sight of the supply. Primarily this is because rulers of the exchange of mankind's goods have failed through their own stubbornness and their own incompetence, have admitted their failure, and have abdicated. Practices of the unscrupulous money changers stand indicted in the court of public opinion, rejected by the hearts and minds of men.

True they have tried, but their efforts have been cast in the pattern of an outworn tradition. Faced by failure of credit they have proposed only the lending of more money. Stripped of the lure of profit by which to induce our people to follow their false leadership, they have resorted to exhortations, pleading tearfully for restored confidence. They know only the rules of a generation of self-seekers. They have no vision, and when there is no vision the people perish.

The money changers have fled from their high seats in the temple of our civilization. We may now restore that temple to the ancient truths. The measure of the restoration lies in the extent to which we apply social values more noble than mere monetary profit.

Happiness lies not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort. The joy and moral stimulation of work no longer must be forgotten in the mad chase of evanescent profits. These dark days will be worth all they cost us if they teach us that our true destiny is not to be ministered unto but to minister to ourselves and to our fellow men.

Recognition of the falsity of material wealth as the standard of success goes hand in hand with the abandonment of the false belief that public office and high political position are to be valued only by the standards of pride of place and personal profit; and there must be an end to a conduct in banking and in business which too often has given to a sacred trust the likeness of callous and selfish wrongdoing. Small wonder that confidence languishes, for it thrives only on honesty, on honor, on the sacredness of obligations, on faithful protection, on unselfish performance; without them it cannot live. Restoration calls, however, not for changes in ethics alone. This Nation asks for action, and action now.

Our greatest primary task is to put people to work. This is no unsolvable problem if we face it wisely and courageously. It can be accomplished in part by direct recruiting by the Government itself, treating the task as we would treat the emergency of a war, but at the same time, through this employment, accomplishing greatly needed projects to stimulate and reorganize the use of our natural resources.

Hand in hand with this we must frankly recognize the overbalance of population in our industrial centers and, by engaging on a national scale in a redistribution, endeavor to provide a better use of the land for those best fitted for the land. The task can be helped by definite efforts to raise the values of agricultural products and with this the power to purchase the output of our cities. It can be helped by preventing realistically the tragedy of the growing loss through foreclosure of our small homes and our farms. It can be helped by insistence that the Federal, State, and local governments act forthwith on the demand that their cost be drastically reduced. It can be helped by the unifying of relief activities which today are often scattered, uneconomical, and unequal. It can be helped by national planning for and supervision of all forms of transportation and of communications and other utilities which have a definitely public character. There are many ways in which it can be helped, but it can never be helped merely by talking about it. We must act and act quickly.

Finally, in our progress toward a resumption of work we require two safeguards against a return of the evils of the old order: there must be a strict supervision of all banking and credits and investments, so that there will be an end to speculation with other people's money; and there must be provision for an adequate but sound currency.

These are the lines of attack. I shall presently urge upon a new Congress, in special session, detailed measures for their fulfillment, and I shall seek the immediate assistance of the several States.

Through this program of action we address ourselves to putting our own national house in order and making income balance outgo. Our international trade relations, though vastly important, are in point of time and necessity secondary to the establishment of a sound national economy. I favor as a practical policy the putting of first things first. I shall spare no effort to restore world trade by international economic readjustment, but the emergency at home cannot wait on that accomplishment.

The basic thought that guides these specific means of national recovery is not narrowly nationalistic. It is the insistence, as a first considerations, upon the interdependence of the various elements in and parts of the United States—a recognition of the old and permanently important manifestation of the American spirit of the pioneer. It is the way to recovery. It is the immediate way. It is the strongest assurance that the recovery will endure.

In the field of world policy I would dedicate this Nation to the policy of the good neighbor—the neighbor who resolutely respects himself and, because he does so, respects the rights of others—the neighbor who respects his obligations and respects the sanctity of his agreements in and with a world of neighbors.

If I read the temper of our people correctly, we now realize as we have never realized before our interdependence on each other; that we cannot merely take but we must give as well; that if we are to go forward, we must move as a trained and loyal army willing to sacrifice for the good of a common discipline, because without such discipline no progress is made, no leadership becomes effective. We are, I know, ready and willing to submit our lives and property to such discipline, because it makes possible a leadership which aims at a larger good. This I propose to offer, pledging that the larger purposes will bind upon us all as a sacred obligation with a unity of duty hitherto evoked only in time of armed strife.

With this pledge taken, I assume unhesitatingly the leadership of this great army of our people dedicated to a disciplined attack upon our common problems.

Action in this image and to this end is feasible under the form of government which we have inherited from our ancestors. Our Constitution is so simple and practical that it is possible always to meet extraordinary needs by changes in emphasis and arrangement without loss of essential form. That is why our constitutional system has proved itself the most superbly enduring political mechanism the modern world has produced. It has met every stress of vast expansion of territory, of foreign wars, of bitter internal strife, of world relations.

It is to be hoped that the normal balance of Executive and legislative authority may be wholly adequate to meet the unprecedented task before us. But it may be that an unprecedented demand and need for undelayed action may call for temporary departure from that normal balance of public procedure.

I am prepared under my constitutional duty to recommend the measures that a stricken Nation in the midst of a stricken world may require. These measures, or such other measures as the Congress may build out of its experience and wisdom, I shall seek, within my constitutional authority, to bring to speedy adoption.

But in the event that the Congress shall fail to take one of these two courses, and in the event that the national emergency is still critical, I shall not evade the clear course of duty that will then confront me. I shall ask the Congress for the one remaining instrument to meet the crisis—broad Executive power to wage a war against the emergency, as great as the power that would be given to me if we were in fact invaded by a foreign foe.

For the trust reposed in me I will return the courage and the devotion that befit the time. I can do no less.

We face the arduous days that lie before us in the warm courage of national unity; with the clear consciousness of seeking old and precious moral values; with the clean satisfaction that comes from the stern performance of duty by old and young alike. We aim at the assurance of a rounded and permanent national life.

We do not distrust the future of essential democracy. The people of the United States have not failed. In their need they have registered a mandate that they want direct, vigorous action. They have asked for discipline and direction under leadership. They have made me the present instrument of their wishes. In the spirit of the gift I take it.

In this dedication of a Nation we humbly ask the blessing of God. May He protect each and every one of us. May He guide me in the days to come.

Dean Palya Jr
Fred Rogers 2002 Dartmouth Address

Season 2 | Episode 3

This week, we have a very calming speech that might remind you of your childhood - that is, if you watched Mr. Rogers' Neighborhood! Fred Rogers gives this exceptional speech at Dartmouth in 2002, and it is full of amazing stories and anecdotes. His delivery is so pure and calming, it provides an exceptional listen.

The music in this episode is provided by Anatomy Park and Len Trexler - listen to more of their work on Spotify, Apple Music, or wherever you stream music.

Dean Palya Jr
Elon Musk's Caltech Address (feat. fthmlss)

Season 2 | Episode 2

Elon Musk gave an incredibly insightful speech at Caltech back in 2012. One of my favorite parts about this speech is that it provided insight into the way Musk sees the world - and the way he problem-solves. He is most attracted to the biggest problems of humanity, which is always intriguing to think about.

In this episode, we're hearing sounds from the amazing lofi producer "Fthmlss" - his music is incredible and goes so well with this speech. Plus, I got to sit down and have a chat with him - there are some really interesting production tips and insights in this chat, I think you'll really enjoy it! Be sure to check out Fthmlss wherever you stream music, like on Spotify.

Dean Palya Jr
Jim Carrey's Inspiring Commencement Address

Season 2 | Episode 1

Jim Carrey gave this commencement address in 2014, and it's one of my favorite speeches so far. It's so well worded and poetic, and equally inspiring to listen to.

What is so magnetic about Jim Carrey is his unique views on life and how the world works. He articulates them very well, and when you decide to agree with him or not, it certainly has the potential to expand your mind in ways that very few speakers are able to do.

The music for this episode was supplied by my projects, Anatomy Park and Len Trexler - check them out wherever you listen to music to hear more!

Dean Palya Jr
Jeff Bezos On Starting Amazon.com (feat. eleven)

Season 1 | Episode 5

Jeff Bezos has become the worlds richest man due to the massive success of Amazon.com, the company he started in 1994 that has revolutionized so many industries and driven the growth of e-commerce.

In this inspiring talk / Q&A he gave, he sheds light on some of the earlier days of Amazon.com and shares stories and thoughts on starting the retail giant. What is so interesting about it is how it humanizes the growth of a the company, from the very earliest days to the massive success that it is today.

It reminds us that even the biggest companies in the world all started out as start-ups at one point. And it’s up to their founders and the team they assemble to make it into a successful venture.

The music in this episode was provided by eleven, a super talented lofi artist based in India. I think you’ll really enjoy his vibes as you listen to this speech. Be sure to check him out wherever you stream music, like on Spotify.

Drift off, let your mind wander, and enjoy this lofi rendition of Jeff Bezos On Starting Amazon (feat. eleven).

Dean Palya Jr
Will Ferrell USC Commencement Speech

Season 1 | Episode 4

In 2017, Will Ferrell gave the graduation commencement speech to the graduating class at the University of Southern California. As you can imagine, as with any comedian giving a speech like this, it usually turns out to be quite hilarious.

The music in this episode was provided by Anatomy Park and Len Trexler, check them out wherever you stream music.

Tune in, drift off, and enjoy this light and inspiring speech, but it’s lofi…

Dean Palya Jr
President Obama's 2009 Inauguration Address (feat. Epifania)

Season 1 | Episode 3

The past couple weeks, I've been wanting to listen to speeches that are hopeful, positive, and reminders of the good that humanity can do when working together. One of my favorite speeches like this is Obama's 2009 Inauguration Address.

This week, we're featuring music by the amazing Epifania. Stay tuned - at the end of the episode, I interview Epifania and get some insight into his artistry and how he came to start creating Lofi music.

You can listen to Epifania wherever you stream music, like Spotify.  Follow Epifania on Instagram too!

So enjoy this week's episode, let your mind drift, and stay hopeful.

Dean Palya Jr
JFK "We Choose to Go to the Moon..."

Season 1 | Episode 2

The moon is 240,000 miles away - it’s hard to even picture how far that is. But JFK pledged to the American people that we would reach the moon. But not only reach it, but do it in just a few short years.

JFK gives this speech at Rice University in Houston Texas on September 12, 1962. It’s an inspiring speech. And I like to think back to this one whenever I’m setting goals for myself that seem insurmountable - because it's a great reminder that anything is possible.

You've likely heard an excerpt of this speech before - "we choose to go to the moon not because it is easy, but because it is hard."

Enjoy this lofi edition of JFK inspiring a nation. Drift off and have a thoughtful day...

This episode features music from Anatomy Park and Len Trexler, enjoy!

Dean Palya Jr
Steve Jobs Announces the First iPhone

Season 1 | Episode 1

When the first iPhone was announced at the Apple Worldwide Developers Conference on June 29, 2007, it was clear that it would have a major impact on the tech industry for years to come. It is an inspiring speech to listen to, because you can feel the excitement in the room and the energy that Steve Jobs brings. 

At the time of this presentation, Apple had shipped nearly 100 million iPod devices. It was wildly popular.

But what Jobs was about to present was way more impactful than the iPod ever was. And that’s saying a lot - the iPod changed the entire music industry…

Enjoy this lofi edition of the first iPhone being announced by Steve Jobs. Drift off and have a thoughtful day...

Dean Palya Jr